Fresh Stack Burger Co.
Brand identity & packaging

Explorations of black, yellow and stacked all over.

My Contribution
Lead designer
Logo & brand design
Signage
Packaging concepts & layouts
Mockups & presentations

 

Sean Thomas has dreamed of opening a burger restaurant since he was a kid grilling with his grandpa (none other than Wendy's Dave Thomas) at their family’s lakehouse in Ohio. He came to us with a pretty clear vision of the brand he wanted to create—a script logo, black & yellow color palette, and a voice & vibe that delivered on both the unmatched hospitality in the midwest and the feeling of a great meal spent with good friends and family. Fresh Stack will be opening in Kildeer, IL in May 2020 (pending COVID-19 status).

FS_mood_01-scaled.jpg
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FreshStack_IG_BackyardStack.gif
FreshStack_IG_FlavorByFlavor.gif
FreshStack_IG_sizzle_v3.gif
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exterior-scaled.jpg
FreshStack_TopDown_includingChicken_CQ0A2920.jpg
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