HOP WTR
Art Direction & Brand Extension

Meet The Healthy Alternative
to Beer

My Contribution
Lead designer
Design direction
Social media management
Packaging concepts & layouts

Meet the healthy alternative to beer. Working with a team of  entrepreneurs to launch a non-alcoholic beverage made with hops, adaptogens & nootropics, giving its customers a buzz without the booze. The goal was to create a lifestyle and esthetic that speaks to the demographic and benefits of the beverage; driven, adventurous, relaxed, and considered.